We are so excited to have received TTB approval on our new “small batch” label! Several of
you have asked why a “small batch” label when we are already a very small producer (2,000ish cases/year)?
We are a small producer tasting and selling out of a destination beach town. Because our town is so exceptionally beautiful, we are lucky enough to get repeat visitors – people who come to see us every six months, or even once per year. We call these customers the Morovino “irregulars”. We’ve sensed some frustration with our irregulars that they visit and taste a wine, but when they come back 6 months or a year later, they can’t get the same great wine they loved on their last visit.
Our core Italian varietals – Dolcetto, Barbera and Sangiovese – are typically produced in 200 – 300 case lots. While that’s small to most producers, we typically expect to sell out of a 300 case lot in a bit more than a year. The “small batch” label is to help identify wines that were produced in lots of 50 – 75 cases. These are wines that will move in and out of the tasting room quickly (probably a 3-4 month lifespan). The cool new label will help our customers know that if they LOVE a small batch wine, they might want to consider getting an extra bottle – it probably won’t be around the next time they visit.
Plus, Mrs. Vino is just loving the burgundy background. Small Batch wines should be in the tasting room by the end of February. We hope you come and check them out!!